Free Tool
No-Website Cold Call Script Generator
Industry-specific cold call scripts for approaching local businesses that have no website. Choose your niche, personalise the details, and download it in seconds. Completely free.
1. Choose your industry and pricing angle
Frames it as an investment that pays for itself in the first job or two it brings in. Works well for most trades and industries.
2. Personalise the script
All fields are optional. Leave anything blank to keep the placeholder.
Not usually shown on Google Maps. Leave blank if calling cold.
Shown on their Google Maps listing. Leave blank and the script uses “good reviews” instead.
Your script
COLD CALL SCRIPT: ROOFERS OPENER Hi, is that [Name]? My name's [Your Name], I work with local trades on getting more jobs online. THE HOOK (no website angle) I was looking up roofers in [Area] on Google earlier and noticed you're showing up in the results with good reviews, but there's no website linked. Is that something you've looked at before? VALUE PROP Most people searching for a roofer these days check for a website before they call. Even a simple one with your reviews, some photos of past jobs, and a way to get a quote can be the difference between them calling you or the next name down the list. DISCOVERY QUESTION How are most of your jobs coming in at the moment, word of mouth, Google, somewhere else? IF THEY ASK ABOUT PRICE It's a proper website built around getting you more enquiries, not just something that looks nice. Most projects at this level are done within two to three weeks and priced so it pays for itself in the first job or two it brings in. COMMON OBJECTIONS 1. If they say: "I don't really need a website, I get enough work from word of mouth." You say: That's great, and word of mouth is the best kind of lead. A website isn't about replacing that, it's about catching the people who don't know anyone to ask and just search online instead. Right now those are probably going to a competitor. 2. If they say: "I'm too busy to deal with a website right now." You say: Totally understand, that's actually the point. I handle the whole thing, you just send me a few photos of past jobs and I do the rest. Most roofers spend under half an hour on it total. 3. If they say: "How much is this going to cost me?" You say: It's a proper website built around getting you more enquiries, not just something that looks nice. Most projects at this level are done within two to three weeks and priced so it pays for itself in the first job or two it brings in. 4. If they say: "I've been burned before by someone building a website that went nowhere." You say: Fair enough, that puts a lot of people off. The difference here is it's not just a page sitting online, it's built so it actually shows up when someone searches roofer near [Area], which is the bit most cheap sites get wrong. CLOSE I can put together a quick example for [Business Name] with no obligation, just so you can see what it'd look like. Would it be alright if I sent that across this week? Tip: read this through a couple of times before calling, don't read it word for word on the call. Sound like a person, not a script.
Don't see your industry?
Request a category and we will add it if there is enough demand.
How to use the script
Choose your industry
Pick the category that matches the business you are calling. Ten industries are covered, plus a general option for anything else.
Fill in the details
Add what you already know: your name, the prospect's name, their business name, and the area. Everything is optional.
Use the script
Read it on screen or download the .txt file to your phone. Run through it before the call so it sounds natural, not rehearsed.
Frequently asked questions
Yes, completely. No account, no email required, no trial period. Choose your industry, fill in the optional details, and download the script. The only thing Fludi Leads sells is lead lists.
This is actually a stronger position to call from. A business with a social page but no website has already decided to be online in some form, so you are not introducing the concept from scratch. The General category script is written explicitly to cover 'no website or social-only presence'. When you are on the call, mentioning their Facebook page specifically (rather than saying they have nothing online) shows you have done your homework and makes the conversation more precise.
Pick the category that most closely matches the business you are calling. If nothing fits, use General: it covers any local trade or service business and handles both the no-website and social-only cases. You can request a specific industry at the bottom of the tool and we will add it if there is enough demand.
No. Read it through a couple of times before you call so the structure is in your head, then have it in front of you as a reference. The best calls sound like a conversation, not a presentation. The opener, hook, and close are the parts worth memorising. Everything else is a guide for where the conversation might go.
It varies by niche and area, but a reasonable baseline is one meeting or interested prospect for every 20 to 30 calls. The no-website angle tends to perform better than a generic web design pitch because the problem is visible and specific. Consistency matters more than call volume on any single day.
Now find the businesses to call
Fludi Leads searches Google Maps for local businesses with no website and returns a list with names, phone numbers, and review counts. See the exact number in your area before you pay anything.